You're Emailing, But Are You REALLY Winning?

You're Emailing, But Are You REALLY Winning?

Let's talk about email marketing, baby! You're sending out those blasts, but how do you know if anyone's actually reading them? Fear not, fellow marketer! By tracking key metrics, you can transform email marketing from a guessing game to a lead-generating machine!

Open Sesame! (Open Rates)

This metric tells you how many folks actually opened your email. A good open rate is like a magic trick - it gets people to peek inside! But seriously, a healthy open rate shows you've grabbed their attention. Aim for 20-30% and if yours is lower, don't despair! We'll cover some open-boosting tricks in a future email (sign up below, wink wink ).

Click-Through Crazy! (Click-Through Rates)

Open rates are cool, but clicks are what make the cash register sing! This metric shows how many people clicked on a link in your email. A high click-through rate says your email was interesting ENOUGH to make them want more! Strive for 2-5% clicks, and if you're falling short, don't sweat it. A/B testing different subject lines and CTAs (calls to action) can work wonders.

Conversion Cha-Cha! (Conversion Rates)

This is the ultimate email marketing victory dance! It shows how many people who clicked your email actually took the desired action, like buying something or signing up for a webinar. A solid conversion rate proves your emails are persuasive powerhouses! A good conversion rate can vary by industry, but 2-5% is a great starting point. Want to learn how to craft emails that convert like crazy? We have a FREE email course just waiting for you (link in the bio)!

Remember, email marketing is a marathon, not a sprint. By tracking these key metrics and making adjustments, you'll be sending emails that get opened, clicked, and convert like a boss! Now go forth and conquer those inboxes! If you have any questions, fire away in the comments below!

Creative writing by Plume + Parchment a service by The Curated Quill LLC.

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